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PR Fish Bowl • May 12, 2021
Notes From A Virtual PR Agency Intern
Guest post by Crenshaw Communications intern, Sarah O’Connell Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in […]
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PR Fish Bowl • May 10, 2021
How To Score A Great Local News Story: 5 PR Tips
Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at […]
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PR Fish Bowl • May 3, 2021
5 PR Tips To Boost Your Company’s Media Appeal
In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR […]
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PR Fish Bowl • April 27, 2021
Cybersecurity Pubs Every PR Pro Should Be Reading
Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will […]
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PR Fish Bowl • April 21, 2021
How To Convince A Reporter to Cover Your Story
One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams […]
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