What are LinkedIn Stories and How Can PR Pros Use Them?
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users, LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and […]Read More
10 Tech Buzzwords PR Folk Should Avoid In 2021
Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. Tech culture […]Read More
PR Tips For A Deep Media Spokesperson Bench
In B2B public relations, there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due […]Read More
Can Sponsored Content Work For PR?
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]Read More
Scary Similarities Between Halloween And PR
What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of […]Read More