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PR Fish Bowl • July 27, 2021
What They Don’t Teach You About PR In College
As a budding professional at a PR firm, I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I […]
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PR Fish Bowl • July 20, 2021
PR Tips For Announcing A SPAC Transaction
Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but […]
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PR Fish Bowl • July 14, 2021
How Speaking Opportunities Support B2B Companies
B2B companies who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they […]
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PR Fish Bowl • July 7, 2021
6 Things PR Agencies Should Never Say
PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? I don’t […]
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PR Fish Bowl • June 30, 2021
PR Advice For Building Better Media Relationships
Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement […]
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