marketing

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marketing • September 2, 2020

Newsletters Every PR Pro Should Subscribe To

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. In fact, […]

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marketing • August 5, 2020

PR Tips On “Closing The Deal”

Business presentations are both exciting and stressful — whether you’re in PR, sales, marketing or a tech startup looking for funding.  Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients […]

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marketing • June 2, 2020

STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic Companies prioritize empathy in COVID-19 communications New York, NY, June 2, 2020 — Crenshaw Communications, a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March […]

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marketing • October 30, 2019

How PR Helps Turn Prospects Into Customers

A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create […]

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marketing • September 4, 2018

Nike’s Kaepernick Campaign Is Brilliant — And Risky

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been attributed in part to his criticism of players who chose to take a knee during the national anthem at the start of many games. But Mr. Trump may have met his PR […]

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