social media

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social media • June 22, 2020

Why B2B Brands Should Be Active on Social Media

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of […]

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social media • May 20, 2020

A Guide To Top Apps For PR Pros

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients.   On average, mobile device users have about somewhere between 60 to 90 apps on a […]

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social media • May 15, 2020

How Instagram Can Work For B2B PR

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram.  Instagram has more than one billion users, making it one of the most popular social media platforms. That’s right, more than a billion people […]

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social media • May 7, 2020

20 Retail Journalists You Should be Following on Twitter in 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce. In a post-COVID-19 […]

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social media • January 5, 2018

Improving PR Content Strategies

“Content is fire. Social media is gasoline,” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Bringing […]

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