social media

social media • September 14, 2021

5 PR Tips To Promote Expertise On LinkedIn

Among B2B PR teams, LinkedIn is the go-to social media platform for executives to drive positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to […]

social media • June 22, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms […]

social media • March 24, 2021

Three Ways To Change Up Your Social Media Strategy

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an […]

social media • March 16, 2021

Does Facebook Work For B2B PR?

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. Yet it may be a mistake […]

social media • March 16, 2021

Are You The Next Intern for Crenshaw Communications?

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor (colleen@crenshawcomm.com). We look […]