creativity • October 27, 2015

B2B PR: It Doesn’t Mean "Boring To Boring"

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop […]

Read More
creativity • May 7, 2015

Six Tips for Attracting the Best PR Agency Staff

To build a great PR agency, you need great employees. Like any creative services business, a public relations or content marketing company is only as good as its talent. Here are the ways that agencies can bring in the best. Cultivate a strong sense of identity and culture. The most attractive companies are those that […]

Read More
creativity • April 14, 2015

10 Productivity Apps for Every PR Professional

If you’re a PR agency professional, you know efficiency and organization are crucial to everyday life. However, it can be challenging when you have several clients to manage, meetings to attend, multiple pitches under way, and new business to pursue – and a personal life! Thankfully, it’s 2015 and we can embrace technology that makes […]

Read More
creativity • January 26, 2015

How To Make A TED Talk Part Of A PR Plan

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opportunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in […]

Read More
creativity • January 16, 2015

Five Ways To Come Up With Great PR Ideas

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider […]

Read More