branding

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branding • April 8, 2021

Crenshaw Nominated for 2021 SABRE Awards North America

The Crenshaw  team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries.  This year, we have been nominated in the Business-To-Business Marketing category for our work on behalf of the National Cybersecurity […]

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branding • October 13, 2017

Five Bad Reasons To Rebrand A Business

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity […]

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branding • June 20, 2015

What Donald Trump Knows About Public Relations

It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, […]

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branding • February 10, 2015

Five Brand "Disasters" That Built Positive PR

In the world of brand PR, change is risky. Even a tweak to a product that enjoys a loyal following must be managed deftly. Case in point: the feeding frenzy after Cadbury altered the recipe for its classic crème egg.  The brand’s switch from dairy milk to the more standard cocoa mix chocolate for the […]

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branding • December 2, 2013

A Beautiful Noise: Five Tips for Better Brand PR Messaging

by guest blogger George Drucker When it comes to brand public relations campaigns, consistent and compelling messaging can mean the difference between a successful PR campaign and an “also-ran.” You have to make noise to be heard above the clutter. But that noise, in essence, your messaging, must be carefully, thoughtfully and creatively crafted so […]

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