communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • October 26, 2021
Addressing The “Scaries” In Ad Tech
It’s the spooky season, which to me, as director of ad tech here at Crenshaw, is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • July 20, 2021
PR Tips For Announcing A SPAC Transaction
Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but […]
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Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2021
PR Tips for Planning a Virtual Panel
As most PR agencies know, a speakers program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. By targeting prospects, it can also help […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • January 19, 2021
When is It Okay To Get Political In Brand PR?
It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • October 28, 2020
How To Set Expectations In Public Relations
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding […]
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