communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • January 19, 2021
When is It Okay To Get Political In Brand PR?
It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • October 28, 2020
How To Set Expectations In Public Relations
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding […]
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advertising, communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 20, 2020
PR Tips For Ad Tech Companies
Despite the consolidation that ad tech and the PR agencies that serve it have seen in recent years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape; every year it grows. There are now thousands of companies that specialize in digital advertising, creating fierce […]
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Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2020
Best Brand Moves During The Pandemic
The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies […]
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Crenshaw Communications, public relations, technology • January 9, 2020
25 Ad Tech Journalists To Follow On Twitter
As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and […]
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