Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2014
What Millennials Know About PR – And Life
When the students in my PR Management class addressed me as “Professor Drucker,” I was taken aback. It’s a title I’ve never held before, and I felt both excitement and trepidation before the first class of seniors and grad students at Pepperdine University. The excitement was from adrenaline and the anticipation of connecting with 25 […]
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Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation • January 21, 2014
Don’t Leave This Out of Your Strategic Communications Plan
When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in […]
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Crenshaw Communications, PR Fish Bowl, public relations • January 7, 2014
Better Brand PR: How To Work With A Third-Party Spokesperson
Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered […]
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Crenshaw Communications, PR Fish Bowl • June 6, 2013
The Key to Good PR Is Persuasion
Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend […]
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