communications, Crenshaw Communications, PR Fish Bowl, public relations • December 8, 2021
PR Tips For Virtual Media Trainings
Any company can benefit from media training, but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own […]
Read More
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 10, 2021
How To Score A Great Local News Story: 5 PR Tips
Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at […]
Read More
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • March 24, 2021
Three Ways To Change Up Your Social Media Strategy
Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an […]
Read More
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • December 11, 2020
How To Make A Killer Content Calendar
In PR, a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a […]
Read More
communications, Crenshaw Communications, media relations, leadership, PR Fish Bowl, public relations, time management • September 11, 2020
3 Tips For A Killer Media Tour
The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however. It dates back to the days when authors would travel from city to city to promote a […]
Read More