Crenshaw Communications, PR Fish Bowl • June 15, 2023
How Earned Media Coverage Builds Brand Reputation
In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic media relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of […]
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PR Fish Bowl, public relations • February 1, 2023
Three PR Classes They Should Teach In College
College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather […]
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