Crenshaw Communications, PR Fish Bowl • February 15, 2023
6 PR Pitching Pitfalls And How To Avoid Them
PR professionals make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding […]
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Crenshaw Communications, PR Fish Bowl, public relations, technology • October 8, 2020
6 Things Cybersecurity PR Pros Should Do To Stand Out
Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. In honor of Cybersecurity Awareness Month here are six […]
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Crenshaw Communications, PR Fish Bowl, technology • January 6, 2020
Top Cybersecurity Trends For PR In 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook, to the AMCA, Georgia Tech and more — each shows that no […]
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Crenshaw Communications, PR Fish Bowl, public relations • April 2, 2019
PR Tactics To Boost Executive Visibility
PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. These days, business leaders can’t afford to sit on the sidelines and simply run […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 26, 2019
How To Get A Fast Start On Your PR Program
For PR agencies, winning new business is an imperative for growth, but it’s only half the battle. For those of us who work with entrepreneurial businesses, or really any results-oriented company, the next pressure point is a strong start. We never want a client to be asking, “what’s next?” so we need to get a […]
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