Taylor Carroll

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • June 22, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms […]

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Crenshaw Communications, PR Fish Bowl, public relations, social media • March 16, 2021

Does Facebook Work For B2B PR?

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook.  Yet it may be a mistake […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • January 6, 2021

How Influencers Can Elevate Your PR Campaign

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially.  Influencers […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • October 1, 2020

How Paid And Organic Social Media Work Together In PR

Social media marketing and PR have become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 6, 2020

How To Craft A Winning Award Submission

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a […]

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