How Influencers Can Elevate Your PR Campaign
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. Influencers […]Read More
How Paid And Organic Social Media Work Together In PR
Social media marketing and PR have become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic […]Read More
How To Craft A Winning Award Submission
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a […]Read More
Starting A New Job, But On Zoom!
It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to […]Read More