Veronica Amenta

communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • September 10, 2021

How To Get The Most From PR Freelancers

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants? […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • June 17, 2021

How To Work Across Multiple Time Zones

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, time management • March 11, 2021

How Editorial Calendars Are Key To Great PR Campaigns

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms.  […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology, time management • December 29, 2020

PR Tips For Securing A TV Segment

In PR, broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 29, 2020

Five Types Of Bylined Content That Work For PR

As outlined in my post on PR tips for effective bylines, bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR […]

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