Veronica Amenta

media relations, PR Fish Bowl • April 18, 2022

The Follow-Up Pitch: PR Tips On Getting It Noticed

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. One […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2021

5 Tips For First-Time PR Agency Clients

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • September 10, 2021

How To Get The Most From PR Freelancers

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants? […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • June 17, 2021

How To Work Across Multiple Time Zones

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, time management • March 11, 2021

How Editorial Calendars Are Key To Great PR Campaigns

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms.  […]

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