blogging

blogging • December 23, 2014

Five Tips For Media Relations Success In Healthcare PR

When it comes to medical and healthcare PR, standard best practices apply, but there are some industry-specific guidelines to follow to ensure successful outcomes. We recently attended a “Meet the Media” event hosted by the Healthcare Public Relations and Marketing Society of Greater New York, which included a panel of health care reporters and editors offering […]

blogging • August 19, 2014

11 Blogging Tips For Busy Perfectionists

“I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone […]

blogging • August 3, 2014

Seven Ways To Safeguard Brand Reputation

Most companies will never experience a PR or reputation crisis on the order of a BP or Toyota. That’s the good news. But in the digital age, the drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time. That where the right blend of customer care, PR and […]

blogging • July 19, 2014

Is There A Good Way To Break Bad News?

It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a […]

blogging • June 17, 2014

A Journalist’s View: Three Questions From A PR Pro

Rachel Weingarten is a weekly style columnist for Parade.com and opinion columnist for amNewYork who also freelances for CNN Digital, Esquire.com Fortune, Newsday, USA Today and many others. Rachel is the author of three non-fiction books including Ancient Prayer: Channeling Your Faith 365 Days of the Year. The most important rule to remember when pitching a […]