communications

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communications • May 13, 2021

Wanted: Senior Account Executive

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency […]

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communications • May 10, 2021

How To Score A Great Local News Story: 5 PR Tips

Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at […]

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communications • April 27, 2021

Cybersecurity Pubs Every PR Pro Should Be Reading

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will […]

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communications • April 21, 2021

How To Convince A Reporter to Cover Your Story

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams […]

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communications • April 8, 2021

Crenshaw Nominated For 2021 SABRE Award

The Crenshaw  team is delighted to have received a nomination for the 2021 SABRE Awards North America. The  SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries.  This year, we have been nominated in the Business-To-Business Marketing category for our work on behalf of the National Cybersecurity Alliance […]

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