communications

1
communications • November 18, 2020

10 Tech Buzzwords PR Folk Should Avoid In 2021

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us.  Tech culture […]

Read More
0
communications • November 11, 2020

PR Tips For A Deep Media Spokesperson Bench

In B2B public relations, there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due […]

Read More
0
communications • November 4, 2020

Can Sponsored Content Work For PR?

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]

Read More
0
communications • October 29, 2020

Scary Similarities Between Halloween And PR

What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of […]

Read More
0
communications • October 28, 2020

How To Set Expectations In Public Relations

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding […]

Read More