How To Make A TED Talk Part Of A PR Plan
For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opportunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in […]
Read MoreFive Ways To Come Up With Great PR Ideas
Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider […]
Read MoreFive Ways To Use Instagram For PR Programs
Visual images often have an emotional punch that text lacks — a worthwhile consideration for anyone developing a compelling PR campaign. To understand the power of visual communication in our business, look at the meteoric rise of Instagram. Since the photo-sharing app is based entirely on pictures, certain limitations apply, naturally. But with its more […]
Read More7 Writing Mistakes That Make PR Look Bad
We’ve all experienced that sinking feeling: you’ve just hit send on an important PR or program document, only to realize it had a glaring — and completely avoidable — error in it. Honest mistakes are bound to happen, but some writing slipups are too common, and they simply create bad PR for PR people! We’ve […]
Read MorePR Tips: What Not To Say To A Reporter
As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, […]
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