Crenshaw Communications

0
Crenshaw Communications • September 6, 2022

5 Reasons Not To Cut PR In A Recession

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. We’re seeing it now. Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds, though the views are mixed. On the bright side, a Muck Rack study shows PR expenditures may rise […]

Read More
1
Crenshaw Communications • August 30, 2022

How Strategic PR Supports Employer Branding

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet […]

Read More
0
Crenshaw Communications • August 29, 2022

How To Manage Being “Ghosted” By Media

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing […]

Read More
0
Crenshaw Communications • August 23, 2022

Top Tips For Approaching Cybersecurity Media

In the world of PR, there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average […]

Read More
0
Crenshaw Communications • August 17, 2022

A Cheat Sheet For Ad Tech PR

For anyone new to ad tech PR, it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with […]

Read More