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Crenshaw Communications • May 16, 2022
Imposter Syndrome – An Ad Tech PR Love Story (Ending With A Breakup)
Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR. At the same time, I think the term should disappear entirely. Post-blog, I will remove […]
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Crenshaw Communications • May 11, 2022
Top Ad Tech Conferences For PR Exposure
One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and […]
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Crenshaw Communications • May 5, 2022
How To Kill It As A PR Assistant
Guest post by PR Assistant, Chanel Roopchand As a first-time PR Assistant at a B2B technology PR firm, I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. There was also the shift to working from home. This was […]
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Crenshaw Communications • April 29, 2022
The Best PR Agency Asset: Flawless Media Contact Lists
For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re work But media contacts aren’t magic. They’re a […]
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Crenshaw Communications • April 14, 2022
A PR Spring Cleaning Checklist
Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. Just like the tradition of ‘spring cleaning’ a home, PR teams should consider cleaning up daily tasks to start the new quarter and season on a fresh […]
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