Crenshaw Communications

Crenshaw Communications • August 29, 2022

How To Manage Being “Ghosted” By Media

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing […]

Crenshaw Communications • August 23, 2022

Top Tips For Approaching Cybersecurity Media

In the world of PR, there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average […]

Crenshaw Communications • August 17, 2022

A Cheat Sheet For Ad Tech PR

For anyone new to ad tech PR, it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with […]

Crenshaw Communications • August 9, 2022

What Does Top-Tier Media Mean In PR?

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New […]

Crenshaw Communications • August 4, 2022

How Not To Get Cancelled: A PR View

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future. He’s a hugely successful actor with access to the best advice […]