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Crenshaw Communications • January 31, 2022
Cutting The Jargon In Ad Tech PR
I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech, I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. […]
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Crenshaw Communications • January 24, 2022
A PR Storm Brews For Edelman
The PR industry has spent decades proving that PR really works. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of PR and the value of its outcomes. Climate-change politics and PR That’s why it strikes me as ironic that some […]
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Crenshaw Communications • January 24, 2022
Crenshaw Communications Reports Record Growth for 2021
Crenshaw Communications Reports Record Growth for 2021 Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth New York, NY, January 24, 2022 — Crenshaw Communications, a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, […]
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Crenshaw Communications • January 11, 2022
Writing For Journalism And Writing For PR: How They Differ
Fun fact about me: before getting into PR, I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper, or my personal blogs, my writing […]
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Crenshaw Communications • January 5, 2022
New Year’s Resolutions For PR Teams
Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is […]
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