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Crenshaw Communications • September 6, 2011
Tips For Better Brainstorming
I read once that the main reason some creative PR brainstorms yield little in the way of usable ideas comes down to performance anxiety. The so-called expert went on about discarding the practice altogether and basically asking team members to “phone something in.” I think we can do better! There is often something magical about one […]
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Crenshaw Communications • September 6, 2011
Ten Years On…A Look Back At 9/11
There’s an awful lot of “ten years later” coverage of 9/11 on our screens these days. It’s a little unnerving to be reminded of the ten-year anniversary of anything at all, let alone that of something dreadful. Ten years married, ten years graduated, ten years old. Ten years on. Here’s what I learned from 9/11: […]
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Crenshaw Communications • September 1, 2011
Red Flags: How To Spot The PR Agency You Shouldn’t Hire
Finding the right PR team is a lot like finding a romantic partner. The process is imperfect, sometimes uncomfortable, and it can be frustrating and time-consuming for both parties. Worst of all, there’s no guarantee of a happy-ever-after once you do begin to work together. It’s easy to be dazzled by flash and dash, or […]
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Crenshaw Communications • August 26, 2011
Should PR People Drink The Client Kool-Aid?
Recently, a senior colleague at a boutique firm was reflecting on the loss of a longtime client. She’d been active in the company’s product promotion for many years and was a tireless advocate, even among friends and family members. She confessed that she looks at their products completely differently now. What used to be leading […]
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Crenshaw Communications • August 26, 2011
One Habit Of Highly Successful People – Sleep
The days of bragging about how little sleep you need are so five minutes ago! The benefits of 7-8 hours of sleep are now well-documented and include everything from increased productivity to weight loss. The real issue, especially for Type A PR people is how to get those restorative hours. Fortunately, we work with Michael […]
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