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Crenshaw Communications • March 2, 2011
What Good Public Relations Cannot Do
Hearing about someone’s bad experience with a PR firm has a train-wreck kind of fascination for PR agency people. It’s painful to hear criticisms and generalizations about our business, but we can’t resist jumping in to diagnose the problem. That’s the case with our most recent public flogging, “The Trouble With PR,” which appeared in […]
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Crenshaw Communications • February 22, 2011
The Care And Feeding Of PR Interns
Guest post by Liz Savery When I started in the PR business, interns fetched coffee and picked up dry cleaning for agency VPs. Serf labor. Then, after the Lewinsky scandal of the nineties, the very word became a punch line. But things have changed, right? Not so fast. Last week, a fresh intern “scandal” broke […]
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Crenshaw Communications • February 15, 2011
Is Any PR Good PR?
Of course not. PR agency professionals have been preaching that for decades. No marketer in his right mind would recommend a strategy that involves offending customers, or demeaning the brand. But, think about some of the celebrated marketing gaffes of the past two weeks. Socially-conscious Super Bowl viewers were outraged at Groupon’s rookie commercial on […]
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Crenshaw Communications • February 11, 2011
Can Eminem Save Detroit?
“This is the Motor City, and this is what we do.” Hearing those words from Eminem, his finger wagging in my face, gave me chills. It’s the defiant climax of the two-minute Chrysler commercial that debuted during the Super Bowl. The spot grabbed everyone, partly because it stood out among the beer-serving dogs and […]
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Crenshaw Communications • February 6, 2011
Does The Revolution Really Need Twitter?
A fascinating sidebar to the civil uprising in Egypt is the debate over the role of social media in the breathtaking rate of the government’s unraveling. After #jan25 happened, many enthusiasts took the opportunity to gloat over social media’s status as accelerant, first in Tunisia and now in Egypt. This revolution has not only been […]
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