2
Crenshaw Communications • December 31, 2010
The Worst PR Moves Of 2010
It was a good year for bad moves – when it comes to PR, that is. Here’s our list for 2010’s biggest PR blunders. BP. Let’s get it out of the way. There’s not much more to say about BP’s response to the flood of bad press after the Gulf oil spill. Its handling of the […]
Read More
2
Crenshaw Communications • December 28, 2010
The Best PR Moves Of 2010
This year brought well-publicized disasters, misbehaving celebrities, and corporate goofs. But, which individuals and companies communicated most skillfully during 2010? Here are our nominees. Wikileaks. Whether Julian Assange is a hero or a “high-tech terrorist” depends on your point of view. But in 2010 Wikileaks perfected a media relations strategy for maximum impact for the […]
Read More
9
Crenshaw Communications • December 21, 2010
Ten Trends That Will Affect Public Relations Pros In 2011
PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for […]
Read More
7
Crenshaw Communications • December 14, 2010
Does Social Media Cause Groupthink?
I used to consider “groupthink” mostly as the enemy of new ideas. You know, where members of the team are more motivated to agree with one another and get along than to question the status quo or break new ground. Then there’s the too-homogeneous mindset that can result from an entrenched corporate culture. Tech blogger Steve Tobak wrote […]
Read More
2
Crenshaw Communications • December 7, 2010
When Social Media Goes Too Far
The social web can be a wonderful thing. But what happens when social content goes too far as a substitute for actual journalism? In an age when “everyone is the media,” the credibility bar drops fairly low, revealing biases, errors, and rumors that pass as fact. I’m grateful for the traditional press, battered, but unbowed, when […]
Read More