Crenshaw Communications

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Crenshaw Communications • December 15, 2021

5 Tips For First-Time PR Agency Clients

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among […]

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Crenshaw Communications • December 8, 2021

PR Tips For Virtual Media Trainings

Any company can benefit from media training, but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own […]

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Crenshaw Communications • November 19, 2021

7 Signs You’re Not Ready For A PR Agency

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for […]

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Crenshaw Communications • November 17, 2021

Crenshaw Communications is Hiring Across the Board

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. The ideal team member will have worked with various top B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting […]

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Crenshaw Communications • November 9, 2021

5 Ways PR Supports Content Marketing

In B2B PR, earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR.  PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in […]

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