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Crenshaw Communications • January 3, 2023
Showtime! How Working In PR Is Like Playing In A Band
Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In […]
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Crenshaw Communications • December 16, 2022
2023 PR Opportunities For Ad Tech Brands
As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about […]
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Crenshaw Communications • December 1, 2022
Press Release Quotes Don’t Have To Be Bad: A PR View
A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]
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Crenshaw Communications • November 28, 2022
From In-House To PR Agency: How To Manage The Shift
Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]
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Crenshaw Communications • November 21, 2022
PR Tips For Nailing Your Next Business Presentation
Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are […]
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