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Crenshaw Communications • October 29, 2021
PR Pros Offer The Best Advice They Ever Received
This Saturday, October 30 is National Publicist Day, when PR professionals are recognized and appreciated for their work. Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. […]
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Crenshaw Communications • October 26, 2021
Addressing The “Scaries” In Ad Tech
It’s the spooky season, which to me, as director of ad tech here at Crenshaw, is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually […]
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Crenshaw Communications • October 20, 2021
PR Tips On Industry Awards For B2B Tech Companies
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Let’s […]
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Crenshaw Communications • October 18, 2021
Can Ethical PRs Represent Unethical Clients?
The public relations business is plagued with bad cultural stereotypes (see: Flacks) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. […]
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Crenshaw Communications • October 14, 2021
Announcement From Our Ad Tech Team
Crenshaw Communications Grows Ad Tech PR Team Caroline Yodice named Director of Ad Tech to support expanding client roster New York, NY, October 14, 2021 — Crenshaw Communications, a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad […]
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