crisis management

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crisis management • May 12, 2009

Facebook And Holocaust Deniers: Reaching A Boil

Over the past several days the blogosphere’s been on fire with news of Facebook’s refusal to take down pages by groups who deny that the Holocaust occurred.  In defending its policy, Facebook spokesperson Barry Schnitt said, “We want (the site) to be a place where people can discuss all kinds of ideas, including controversial ones.”  To those pressing Facebook to […]

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crisis management • April 30, 2009

Branding A Pandemic Or “Aporkalypse Now”

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism.  Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand.  As of yesterday, the World […]

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crisis management • April 27, 2009

Can Craigslist Limit The Damage?

 We’ve seen all kinds of business crises in the past several weeks, from the #Amazonfail glitch that took over Twitter to the Domino’s Pizza social media storm.  But, from a PR perspective, it doesn’t get much worse than having your brand be the descriptor for a horrifying crime. Yes, it’s happened before to Craigslist, and maybe […]

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crisis management • April 22, 2009

Staying Green When You’re In The Red

For the past several years, just before Earth Day, we’ve done a survey on behalf of Call2Recycle, a battery and product collection and recycling program, about “green guilt,” a term we coined that’s pretty self-explanatory. Green guilt is what you feel when you toss your soda can into the regular garbage, or shove that once-trendy-but-now-obsolete cell […]

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crisis management • April 16, 2009

When Bad Things Happen To Good Brands

 Too often, a company’s own failings can put its brand at risk.  But, as the world knows, sometimes — well, stuff just happens. Earlier this week, Domino’s Pizza found itself facing a brand reputation crisis when two North Carolina store employees videotaped themselves doing disgusting things to food and placed the video on YouTube Although […]

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