KFC Crisis Response Is A PR Win
Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it […]
Read MoreThe Death Of A PR Firm, Due To Bad PR
Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client […]
Read More2017 Crisis Management That (Mostly) Worked
Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Those instances are less clear, presumably because we don’t hear about the bad news that never hit the press. But in the spirit of fair […]
Read MorePR Lessons From The Bungled Equifax Crisis
Public relations people like to talk about “getting out in front” of a crisis; in fact, for a taste of real-life preparation, check out this stress-inducing story about a crisis simulation by The New York Times‘ Sapna Maheshwari. Yet it’s a myth to think you can prevent any event that could wreck a company’s reputation. […]
Read More7 Ways To Crisis-Proof Your Brand
What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral last month, the media – and a global audience of prospective customers – were shocked. It may not have hurt the airline’s stock price in the long term, but CEO Oscar […]
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