crisis management

crisis management • December 17, 2014

Five Cases Of Top PR Crisis Management In 2014

It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice. Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so […]

crisis management • November 11, 2014

Does Everyone Deserve PR Agency Representation?

Would you serve as PR agency for a sexual predator? What about a celebrity with a reputation crisis? The sexual abuse scandal surrounding CBC radio personality Jian Ghomeshi raises questions for PR agency professionals. The storm may be smaller than some recent mega-agency controversies like Ketchum’s work on behalf of Putin’s Russia, or Edelman’s involvement […]

crisis management • September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

For the NFL, the (reputation) hits just keep on coming. Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the […]

crisis management • January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in […]

crisis management • October 30, 2013

Seven Scary Cases of Crisis Management PR

It’s every communicator’s nightmare: a negative situation escalates and becomes a big story, or a business is victimized by an accident or malicious prank. Negative headlines are just the tip of the iceberg, since it’s hard to gauge a brand’s crisis response based on media coverage or social sharing. But the following get our votes […]