crisis management

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crisis management • May 1, 2013

PR Crisis Management Lessons From Behind The Headlines

Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts […]

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crisis management • January 28, 2013

Why Subway’s Apology PR Fell Short

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]

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crisis management • October 14, 2012

The Scariest PR Mistakes of 2012

Most PR pros have had nightmares about a serious public mistake. Or, we’ve felt that shiver of schadenfreude when someone else’s blunder goes viral. Some of us have even experienced them. So, in honor of Halloween, here’s my list of some of the scariest PR moves and mistakes to date. The rogue tweet. In my […]

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crisis management • August 31, 2012

Bic Pen "For Her" Draws Mixed PR

In the past few days, lots of ink has been spilled – literally and digitally – about the hundreds customer reviews posted for Bic “For Her,” a line of pens marketed to women. Now, you might think the brand is elated to receive such an active response to a product, especially a year after its […]

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crisis management • August 28, 2012

6 Myths of Crisis Management PR

In the past several weeks, brands from Burger King and Penn State to Chick-fil-A and CelebBoutique have grappled with serious reputational threats.  These days, it’s almost routine for communications pros to be managing some kind of potential crisis situation along with proactive PR programs. Yet true “crisis management” is probably a misnomer.  Though there are […]

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