ImPRessions

ImPRessions • January 24, 2022

A PR Storm Brews For Edelman

The PR industry has spent decades proving that PR really works. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of PR and the value of its outcomes. Climate-change politics and PR That’s why it strikes me as ironic that some […]

ImPRessions • January 6, 2022

The PR Winners And Losers Of 2021

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year. The PR Winners Britney Spears […]

ImPRessions • December 23, 2021

6 Trends That Will Affect PR In 2022

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. These are the […]

ImPRessions • November 19, 2021

7 Signs You’re Not Ready For A PR Agency

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for […]

ImPRessions • October 18, 2021

Can Ethical PRs Represent Unethical Clients?

The public relations business is plagued with bad cultural stereotypes (see: Flacks) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. […]