ImPRessions

ImPRessions • October 19, 2012

Which Brands Are Winning The 2012 Election PR Race?

This election year has brought plenty of PR fodder, and not just for media and political pundits. As always, it offers opportunities for brand marketers and PR experts to jump into the race. Yet, election tie-ins are tricky, particularly during such a partisan time. Not all are winners. From bad to brilliant, here are some […]

ImPRessions • October 14, 2012

The Scariest PR Mistakes of 2012

Most PR pros have had nightmares about a serious public mistake. Or, we’ve felt that shiver of schadenfreude when someone else’s blunder goes viral. Some of us have even experienced them. So, in honor of Halloween, here’s my list of some of the scariest PR moves and mistakes to date. The rogue tweet. In my […]

ImPRessions • October 3, 2012

Is "Apologize" A Dirty Word?

This election season has given rise to a new term of shame. It’s “apologize.” GOP nominee Mitt Romney never tires of criticizing President Obama for what he claims is the president’s constant “apologizing” for America. What bothers me as a professional communicator isn’t just that no one in the Romney camp can seem to point […]

ImPRessions • September 26, 2012

Words To Avoid For PR Pros And Princess Bride Fans

Although I’m a grammar and word usage nerd, I rarely blog about it, mainly because others do it so well, and for PR pros, the frequency of reminders can be tedious. Yes, certain incorrect, trite, or pompous words are irresistible complaint fodder: my personal dreads are “hone in” for “home in” or anything with “utilize” […]

ImPRessions • September 20, 2012

Can PR Pros Learn From Romney’s Mistakes?

It’s been a tough two weeks for Mitt Romney’s campaign. It’s hard to separate the aggressive punditry, faux outrage, and media overkill from the real lessons here. But there are lessons. In my view it’s not about gaffes. Those occur on both sides, and the media pounce and squeeze every last ounce of news value […]