ImPRessions

ImPRessions • January 20, 2012

Paula Deen’s Diabetes Disclosure: A Recipe for Poor PR?

As the queen of “comfort cuisine,” Paula Deen has been a favorite among many members of my family, all of whom live in Georgia or the Carolinas. I’ve admired Paula for her unapologetic taste for indulgence, and for her Southern fried authenticity and down home charm. I’ve never even watched her show, yet I feel […]

ImPRessions • January 18, 2012

PR Rules For Startups

Mark Cuban’s “12 Rules for Start-Ups” has the PR industry in a lather. In addition to offering insights like “never buy branded polo shirts” (#10), and “know how your business will make money” (#4), Cuban has a strong opinion about PR. Rule #11 on his list states, “Never hire a PR firm.” He goes on […]

ImPRessions • January 16, 2012

Racist Receipts And Other PR Blunders

Is any industry more challenging than retail? Not only is the business tough, but your employees are your brand. And those employees are notoriously transient and often underpaid, overworked, and just plain bored. And sometimes they do things that are just plain stupid. It takes only one misstep, powered by social media, to create a […]

ImPRessions • January 10, 2012

Is CES On The Way Out?

When Microsoft announced that the 2012 Consumer Electronics Show would be its last, the news unleashed a spate of predictions about the largest technology conference on earth. Is CES in decline? Could the show that attracts 130,000 attendees, including most of the biggest names in tech, actually disappear? (Anyone else remember COMDEX?) Columnists like Troy […]

ImPRessions • January 5, 2012

Fake Twitter Accounts: The Ultimate Status Symbol?

Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ability to humanize her much-reviled husband. […]