marketing

marketing • July 25, 2013

PR Should Own Real-Time Marketing

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste, […]

marketing • June 19, 2013

Can Bad PR Be Good Marketing?

Lifestyle clothing retailer Abercrombie & Fitch ran into some nasty PR recently when comments by CEO Mike Jeffries were reposted from a 2006 interview and blew up the Internet. In the piece, Jeffries boasts about the brand’s “exclusionary” marketing practices. He explains, in his typical unapologetic style, that Abercrombie won’t carry larger women’s because it […]

marketing • May 29, 2013

What Is "PR" Thinking?

According to PR industry newsletter to The Holmes Report, “PR thinking” will dominate marketing communications in future years. That’s meant to be encouraging news for PR pros. The basis for the forecast is a new survey of 2000 marketing communications students in four European countries. Seventy percent of this “next generation” of marketers say they […]

marketing • March 27, 2013

Is Tiger Woods Back?

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is […]

marketing • December 12, 2012

Five Ways PR Can Build Brands

It’s been said that PR drives reputation, while marketing builds brands. But that simplistic premise defines both PR and brand far too narrowly. It may not always take the lead in brand-building, particularly with large, global companies, but there are many ways in which the classic PR approach and tactics help defend, deepen, and even […]