media relations

media relations • September 15, 2023

What is Newsjacking?

Since David Meerman Scott coined the term “newsjacking” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines […]

media relations • July 28, 2023

Three Barriers To Great Sales Tech PR

Why do most sales tech companies struggle to drive great PR? The sales tech market is incredibly hot. Look at companies like Crunchbase or Drift. I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the […]

media relations • November 3, 2022

How To Personalize Your Media Pitch: PR Advice

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for […]

media relations • September 22, 2022

3 Streaming Trends PR Pros Should Watch

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S. households having at least one video streaming service subscription. That […]

media relations • July 6, 2022

Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

It’s not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with fresher and more digital methods. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be […]