A Journalist’s POV: 3 Questions From A PR Team
Like many in the PR world, I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. Podcasts can spark ideas that are just irresistible to the PR […]
Read More6 PR Pitches To Avoid At All Costs
Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Our years of experience have provided us with a pretty accurate “6th sense” for what will and will not get positive journalist attention. With that in mind, we have prepared a list of the type […]
Read MorePR And The 6 Signs Of A Successful Broadcast Placement
For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a […]
Read More5 Must-Read Books For PR Pros This Fall
Top PR agencies look for an edge everywhere they can. Absorbing the latest business, industry or pop culture book is a surefire way to keep up. Of course, in the 24/7 world of agency PR, people often ask, “When would I even find time to read a book?” We would argue, “How can you afford not […]
Read MoreA Journalist’s POV: 3 Questions From A NY PR Firm
One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to […]
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