media relations

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media relations • September 11, 2020

3 Tips For A Killer Media Tour

The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however. It dates back to the days when authors would travel from city to city to promote a […]

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media relations • August 31, 2020

5 Ways to Build Better Journalist Relationships

For PR people, few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable […]

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media relations • August 20, 2020

How To Get Media Coverage When You Have No News

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.”  You’re only as good as your […]

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media relations • August 5, 2020

PR Tips On “Closing The Deal”

Business presentations are both exciting and stressful — whether you’re in PR, sales, marketing or a tech startup looking for funding.  Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients […]

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media relations • July 1, 2020

How To Write A Pitch That Will Actually Be Read

As most PR people know, reporters don’t read every story pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers get 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. A public relations team’s challenge is to create a winning […]

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