media relations

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media relations • January 5, 2022

New Year’s Resolutions For PR Teams

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is […]

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media relations • December 1, 2021

How To Make A PR Impact With International Media

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams.  Many B2B tech companies with digital offerings, for example, market products and services worldwide, and […]

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media relations • November 23, 2021

What PR Agencies Should Be Thankful For

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough  year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency […]

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media relations • November 17, 2021

Top Entrepreneur Podcasts PR Agencies Should Know

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. Every business leader has a strategy to share, and there’s a story […]

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media relations • November 9, 2021

5 Ways PR Supports Content Marketing

In B2B PR, earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR.  PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in […]

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