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media relations • March 25, 2014
Search Techniques Will Fill That Tech or B2B PR Position Today
Job needs in New York public relations firms can turn on a dime. You land a new tech or B2B project and after the celebrating, you ask who will staff it? Great employees are the lifeblood of any PR staff, agency or in-house. What can you do to ensure you get the most qualified candidates? […]
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media relations • March 4, 2014
PR Agencies’ Faux Pas: Art Imitates Life?
Anyone at a New York PR firm has experienced those “you can’t make this stuff up” moments. Whether dealing with a touchy tech reporter or a mercurial consumer PR client, things happen. But how good are you at telling the difference between true-life PR disasters and those occurring only on TV? Answers to “art” or […]
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media relations • February 11, 2014
PR Pros, Get Your Clients into Long-Lead Publications
Even as another snowstorm bears down on us in the East, smart NY PR firms know that now is the time to pitch relevant clients to the glossy pages of shopping and shelter magazines for summer issues. Although it may seem quaint to work on a consumer or B2B story that won’t appear online instantly, […]
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media relations • February 7, 2014
Top Tips for Financial Services PR Pros
This Sunday marks the 50-year anniversary of the Beatles’ American invasion. Of the hundreds of memorable songs recorded by the group, their trilogy to the almighty dollar – Taxman, Baby You’re a Rich Man and Money Can’t Buy Me Love underscores an eternal truth. Money is and has always been a hot topic. This is […]
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media relations • September 27, 2013
Creative Updates For Tired PR Tools and Tactics
Want to “break bad” from traditional PR tactics and tropes and get better publicity results? Examine the way you are executing the tried-and-true at your PR agency and be an agent of change! “The press release is dead, long live the press release?” Lively debate on the state of the news release continues. Some say […]
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