0
media relations • August 30, 2021
5 Pitch Ideas For PR Pros When There Is No News
PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Here are five pitch […]
Read More
0
media relations • August 25, 2021
5 Benefits Of Interning At A PR Firm
Guest post by Crenshaw Communications intern, Murphy Pressley College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in […]
Read More
0
media relations • August 11, 2021
Unique Ways PR Pros Can (and Should) Consume News
PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215%, showing that we […]
Read More
0
media relations • August 3, 2021
5 PR Tips For Managing Tricky Media Interviews
Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking […]
Read More
0
media relations • July 20, 2021
PR Tips For Announcing A SPAC Transaction
Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but […]
Read More