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News • February 19, 2015
Our CEO On A-Rod in Daily News
A-Rod must’ve missed our previous post about how to make a home run of an apology. If he had, he might have known not to focus on himself more than the fans, or to come across as “defensive or self-pitying.” Our founder and CEO Dorothy Crenshaw was one of the communications experts discussing the A-Rod […]
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News • February 13, 2015
Space.com Editor is bullish on Elon Musk’s SpaceX
“Space is a very unforgiving business,” Space.com editor Tariq Malik tells Stuart Varney on Fox Business in this segment we secured for our client Purch, the media company which owns Space.com. Still, asked by Varney if he would be a space tourist one day, Malik said “safety assured, I would love to see Earth from […]
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News • February 2, 2015
More Television Exposure for Our Client ZetrOZ
This tough guy — trainer to professional athletes and celebrities — uses our client’s cutting edge wearable ultrasound technology for pain relief, known as SAM. Developed by our client, ZetrOZ, the FDA-approved device is getting lots of (worthwhile) attention! Many thanks to Dave “Scooter” Honig, at his Port Washington studio, and physical therapist Kathy Maddalone, […]
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News • December 12, 2014
Putting A Good “Spin” On The Holidays…
Oh, the company holiday party! Depending on where you work, it can mean either awkward moments or the one chance to let loose during the year (or maybe a little bit of both). At Crenshaw this year, we went with something different, holding the annual holiday party at Spin New York, the establishment owned by […]
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News • December 8, 2014
PR Lessons With HPRMS
We dropped by a panel discussion last week hosted by the Healthcare Public Relations and Marketing Society of Greater New York, and came back with a slew of helpful tips on improving our health PR pitches. The morning discussion featured healthcare journalists from Crain’s New York, the Daily News, CBS, and Capital New York sharing […]
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