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PR Fish Bowl • March 20, 2024
PR And SEO: Why They’re Better Together
As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. In fact, brands can actually improve SEO with a […]
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PR Fish Bowl • March 2, 2024
Top Ways To Lose An Industry Award in 2024
It might feel like 2024 has just started, but in the tech PR business, “awards season” has a way of creeping up on PR and marketing teams. It’s important decide early which achievements, leaders, and stories you want to highlight. Industry awards are an important part of a PR strategy, especially for B2B brands. An […]
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PR Fish Bowl • February 13, 2024
How To Measure The “Hidden” Value Of PR Work: Contextual Value
We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in […]
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PR Fish Bowl • February 6, 2024
What PR Teams Love Right Now: Valentine’s Day Edition
With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the […]
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PR Fish Bowl • January 17, 2024
The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report
Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR, including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR […]
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