Beyond Traditional PR – Death Goes Digital
Sadly, this has been a week of loss, both for me personally and in the entertainment world, as we said goodbye way too early to the tremendous actor James Gandolfini. It made me reflect on how we mourn. So-called deathcare is experiencing its “15 minutes” as the industry uses social sharing to make funerals and […]
Read MorePR Tips For The Big Media Interview
Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t […]
Read MorePR Pros Know Your Prose
I read a tweet recently which featured the phrase “case and point.” I knew the correct phrase was, of course, “case in point,” but it gave me pause as I thought about other similar examples. The problem with many of these idiomatic phrases is that people have often said or heard the phrases but have […]
Read MoreOvercoming The “Sweatiest” PR Moments
PR is a stressful industry, but some moments are clearly more “sweat worthy” than others. It’s these moments, though, that really keep PR pros on their feet and teach invaluable lessons. After crowd sourcing some PR colleagues, here are some of the most sweat-worthy PR moments folks have dealt with and tips for overcoming them: […]
Read MoreThe Key to Good PR Is Persuasion
Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend […]
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