Tech Tools That Make PR Work, Work Better
Work demands are always changing, but thanks to technology, we can be better prepared, more organized and more confident of doing our job efficiently. Here are some great tech tools for PR pros and others to consider to make work…well…work better. 30/30 Task management can be daunting. 30/30 simplifies it and even makes it fun. […]
Read MoreGuy Walks into a PR Firm…Humor in the Workplace
In earlier times, a colleague would run into your office with a joke hot off the fax. Today, that just sounds like a set-up for a joke. Jokes and humor have always been part of a healthy workplace, but with the viral jokes and memes we see online, it just might be time to review […]
Read MoreDivining Destination PR
In travel and tourism PR the goal is to promote the visitor experience offered by your client’s destination. From producing and supporting local events to leveraging influential personalities to tell your story, there are a variety of tactics you can use to get a place or property in front of the right people. So how […]
Read MoreStorytelling Lessons From The Great Gatsby
“Gatsby’s in the zeitgeist once again,” someone recently said. It’s true that this great American novel of passion, illusion, recklessness and deceit, which chronicles the Jazz Age, is full of life and resonance today, and not just because Leonardo will portray Gatsby in the new movie. Published nearly a century ago and filmed five times […]
Read MoreSurveys, Petitions And Polls—Oh My!
The results are in: When looking for a unique angle to promote a client, sometimes it helps to ask for the public’s opinion. Including an omnibus-style survey, social media poll, or even a petition with a slight political bent in your campaign can significantly change the story angle, as well as help the news spread […]
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