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PR Fish Bowl • October 16, 2012
Crafting A Better Byline
One of the best ways to establish a client as a leader in his industry is by drafting an article (“bylined” by your client) on a particular area of expertise and working with a key trade publication or website to get it published. Often these byline articles work best as collaborative efforts between a writer […]
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PR Fish Bowl • October 12, 2012
Blog Roll: Blogs I Read And Why
There’s no better way to wind down after a long week than to catch up on some reading – blog reading. Sure, I love a great magazine or newspaper, but blogs provide just enough content to keep me interested and they also help me with my job in Public Relations. Blogs have become a go-to […]
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PR Fish Bowl • October 9, 2012
PR Prep For A Flawless Trade Show
A PR team getting ready for a trade show can be like athletes prepping for the big game. There’s a game plan to follow, other teams to beat, fans to impress, and, most of all, a drive to score and score big. Conferences and shows are always a good opportunity for companies to meet with […]
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PR Fish Bowl • October 2, 2012
Lessons Learned From Football’s Replacement Referee Debacle
By guest blogger George Drucker No, it wasn’t a touchdown. And the lack of professionalism among the “replacement” referees caused one of the greatest uproars in the history of sports. It could have led to a major crisis in public confidence for the NFL. Professionalism can never be taken for granted. It applies to referees […]
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PR Fish Bowl • September 28, 2012
Matchmaking In The Office (It’s Not What You Think!)
Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account. There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a […]
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