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PR Fish Bowl • August 28, 2012
How To Create A Successful Facebook Contest
by guest blogger Sodelba Alfaro It’s been fashionable of late to bash Facebook, but here are the facts. Nearly half of 18-34 year olds check Facebook as soon as they wake up. Those are huge numbers, and brands are taking advantage of this by launching promotional campaigns on the social network. With a Facebook contest, […]
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PR Fish Bowl • August 23, 2012
The Beloit College Mindset And The PR Mindset
Let me start by saying my “PR mindset” only wishes it had come up with the annual Beloit Mindset List – a media goldmine up there with the best of hotly anticipated yearly polls, surveys, and indices. The Beloit List looks at pop culture, politics and technology as experienced by the incoming freshman class each […]
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PR Fish Bowl • August 20, 2012
Back To PR School
by guest blogger Lauren Silverman S eptember is nearly here, and that means one thing: Back to School! Even if you haven’t set foot in a classroom in years, there are always new PR tools and skills to master. Here are some of my favorites. Refresh your writing – Strong, succinct writing makes both pitches […]
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PR Fish Bowl • August 17, 2012
The Rebranded LeBron James
In a world of social media and 24-hour news cycles, a bad PR move can completely alter the public’s perception of a brand or celebrity. LeBron James knows this all too well, but after watching him lead Team USA Basketball to Olympic gold this past Sunday, I was amazed at how he’s been able to […]
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PR Fish Bowl • August 14, 2012
PR Lessons From The Mars Rover Curiosity
Guest post by George Drucker As communication practitioners, we often talk about the importance of goal-setting, expectations management, and risk management. A large part of our success can come down to making sure clients understand what should reasonably be expected if everything goes right, but also knowing what could go wrong. By all accounts, the […]
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