Anna Julow Roolf

media relations, public relations • September 15, 2023

What is Newsjacking?

Since David Meerman Scott coined the term “newsjacking” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic.  So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines […]

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Crenshaw Communications, PR Fish Bowl • August 31, 2023

3 Themes To Watch For During SaaStr Annual 2023

For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023, which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some […]

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PR Fish Bowl, public relations • August 22, 2023

How To Build B2B PR Around Invented Holidays

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a […]

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measurement, PR Fish Bowl, public relations • July 10, 2023

Why Tech Is Important To PR

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.  But it’s just as important to ask why technology is important to […]

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Crenshaw Communications, PR Fish Bowl • June 20, 2023

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” Okay, so maybe people aren’t shouting about tools and software for advertisers. […]

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