Erica Schain

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • November 18, 2020

10 Tech Buzzwords PR Folk Should Avoid In 2021

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us.  Tech culture […]

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Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 20, 2020

How To Get Media Coverage When You Have No News

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.”  You’re only as good as your […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • May 28, 2020

5 Tips For A Successful Media Relations Strategy

In a world of nonstop media, how can a public relations professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best approach to attract the attention of key technology journalists who want to cover the company […]

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