blogging, PR Fish Bowl • December 23, 2014
Five Tips For Media Relations Success In Healthcare PR
When it comes to medical and healthcare PR, standard best practices apply, but there are some industry-specific guidelines to follow to ensure successful outcomes. We recently attended a “Meet the Media” event hosted by the Healthcare Public Relations and Marketing Society of Greater New York, which included a panel of health care reporters and editors offering […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 3, 2014
What PR Pros Can Learn From The Hospitality Industry
I am fresh off a vacation and couldn’t help but notice some things the hospitality industry does well – things that PR agencies and other professional services firms can adapt for providing superior client service (clients, listen up too!) Give a client something for nothing. Well, not nothing, of course. But the way the travel […]
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Crenshaw Communications, News • February 20, 2014
Wearable Technology Company ZetrOZ, Inc. Names Crenshaw Communications As PR Agency
We’re pleased to announce that Crenshaw Communications has been tapped by ZetrOZ, Inc. a bio-innovative technology company, as its public relations agency of record after a competitive review. It’s a particularly exciting project, because ZetrOZ is breaking new ground in medical therapeutics for pain management and healing. Founded by a twentysomething wunderkind scientist, it is […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 10, 2013
How Top PR Agencies Can Do Better B2B PR
PR professionals, do you resolve to keep your B2B PR clients relevant and interesting in 2014? Have you gone over your strategy list and checked it twice? It’s important to stay newsworthy, while keeping client business goals top of mind. Here are some tips to improve your B2B PR campaigns in the new year. Secure Strategic […]
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Crenshaw Communications, media relations, PR Fish Bowl • September 27, 2013
Creative Updates For Tired PR Tools and Tactics
Want to “break bad” from traditional PR tactics and tropes and get better publicity results? Examine the way you are executing the tried-and-true at your PR agency and be an agent of change! “The press release is dead, long live the press release?” Lively debate on the state of the news release continues. Some say […]
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