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Crenshaw Communications, PR Fish Bowl, public relations • April 16, 2013

Surveys, Petitions And Polls—Oh My!

The results are in: When looking for a unique angle to promote a client, sometimes it helps to ask for the public’s opinion. Including an omnibus-style survey, social media poll, or even a petition with a slight political bent in your campaign can significantly change the story angle, as well as help the news spread […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 5, 2013

Becoming A Media Source

When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR pro’s dream is for the tables to flip and the media to approach us. It’s not that hard […]

Crenshaw Communications, PR Fish Bowl, public relations • January 21, 2013

Why Boring Isn’t Always Bad

It’s probably fair to say that in today’s plugged-in, social world, our boredom threshold is very low. I know even waiting at Starbucks for a few minutes can induce severe ennui. There are some current theories though, that suggest a little boredom is good for everyone. Here is why. First, the researchers had to come […]

Crenshaw Communications, PR Fish Bowl, public relations • December 25, 2012

PR Skills You Need (And Won’t Find On Google)

In a recent Seattle Times piece, Allison J. Head announced her qualms about new workers. Like many young PR folks today, I am a child of Google. As long as there’s been internet, we’ve had questions and Google’s had the answers. However, not every on-the-job dilemma can be solved by the master search engine. Here […]

Crenshaw Communications, PR Fish Bowl, public relations • December 11, 2012

Year-End PR Winners And Losers

Year-end wouldn’t be year-end without the inevitable lists! In PR it’s instructive (and full of just a little schadenfrude) to reflect on those who burnished their PR image and those who bruised and battered it. Here’s our best shot at PR Winners and Losers. See what you think. PR Winners Chris Christie Jersey’s often-mocked Republican […]