Crenshaw Communications, PR Fish Bowl, public relations • August 18, 2021
5 Surefire Ways To Generate Quality Content For PR
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency […]
Read More
Crenshaw Communications, PR Fish Bowl, public relations • May 25, 2021
Five Benefits Of Working At A Small PR Agency
PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry […]
Read More
communications, Crenshaw Communications, PR Fish Bowl, public relations • February 23, 2021
In Praise of Trade PR For B2B Companies
All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the […]
Read More
Crenshaw Communications, media relations, PR Fish Bowl, public relations • December 2, 2020
7 Ways To Prep A CEO For A Broadcast Interview
For PR pros, landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? Unless […]
Read More
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 31, 2020
5 Ways to Build Better Journalist Relationships
For PR people, few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable […]
Read More