communications

communications • May 2, 2011

How Bin Laden Renewed My Faith In "Old" Media

It was after 11:00 p.m. eastern time when a tweet caught my eye, then another. Within moments, I learned that Bin Laden was dead, and that President Obama was preparing to speak about it on all major networks. This without leaving my Twitter app or clicking on a single link. The speed with which the news […]

communications • April 28, 2011

Have Press Agents Become "Suppress" Agents?

Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York […]

communications • April 20, 2011

In PR Melodrama, Hoover Tries To Save The Soaps

Cue the organ music… here’s the dirt. A top appliance brand is so steamed by the demise of ABC’s daytime serials that it’s yanked its advertising clean off the network. That’s right, in a move worthy of Erica Kane herself, Hoover announced that it won’t be advertising on ABC after Friday of this week. What’s more, […]

communications • April 15, 2011

Chains Serve Up Savvy Response To Drink Mix-Ups

Tempest in a sippy cup? Some might think so. But as one PR expert put it,”the story was too good.” When a Michigan Applebee’s restaurant mistakenly served a pre-mixed margarita to a 15-month-old boy, the chain found itself battling a flood of critical coverage and a reputation threat. The media and blogosphere was stirred up […]

communications • April 11, 2011

6 Ways To Refresh Your PR Program

For a creative services firm like, say, a New York PR agency, the two greatest blessings might be loyal staff and long-term client relationships. Each is a gift, and they often go together. But longevity can also pose a challenge. How do you keep a five or ten-year PR program new and relevant? Here are some tips from the […]