Did Amp Turn Up The Volume With #pepsifail?
As I’ve noted previously, good public relations sometimes means having to say you’re sorry. “Apology communications” is a PR buzzword these days. But, when is an apology something else altogether? (Hint: When it involves 18-year-old dudes, maybe?) What got me wondering was the backlash to the Amp energy drink campaign. Of course, I’m talking about the now-infamous iPhone app created […]
Read MoreThe Merrill Lynch Bull Charges Back, More Softly This Time
One of many painful sidebars to last year’s Wall Street bloodbath was the swift death of seemingly invincible brands, including former financial powerhouses Lehmann, Bear Stearns, and Merrill Lynch. The human toll was so vast that no one gave much of a thought to the vanquished logos. But, as symbolism, their disappearance rubbed salt into […]
Read MoreWhy Twitter Could Be Worth A Billion Dollars
The number sounds like pure froth. After all, you don’t have to go back as far as the dot-com era to come up with laughable valuations of Web-based companies (Skype, anyone?) And this is one that has yet to turn a profit, or even articulate a plan to do so, at least publicly. Like others, I’ve gone […]
Read MoreTop Social Media Sins
I’ve been seriously under the weather after attending a meeting in Mexico City last week. (No, it’s not H1N1, though I did hear an excellent talk by the top docs in charge of public communication around the epidemic.) To make it easy on limited mental energy, I’m using a part of today’s MediaPost‘s Social Media Insider. It’s a […]
Read MoreMarketing Isn’t Getting Any Easier
It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks […]
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