Will Healthcare Damage Brand Obama?
In “Mad Men”‘s season debut, fictional ad man Don Draper quietly advises a colleague, “Limit your exposure.” It’s actually an oblique reference to his associate’s indiscretion (and his own secret past), but I thought of Draper’s advice today in a different context. I’ve finally joined the ranks of those who fear that President Obama may be overexposed. Don’t […]
Read MoreWill Crowdsourcing Make Agencies Obsolete?
It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t truly harness […]
Read MoreCould Review Fraud Kill Consumer-Generated Media?
Trust is a rare commodity these days. Consumers are skeptical of traditional institutions – and traditional marketing. Which is why I was a bit surprised by the results of the latest Nielsen Global Online Consumer Survey. Apparently, most of us place our trust in “friends we know and virtual strangers.” Ninety percent of the 25,000 Internet […]
Read MoreGenius PR Move Of The Week
Normally I think creative job titles (Chief Enjoyment Officer?) in a corporate setting are contrived, and so, well, nineties. Not so for the lastest post at the National Railway Museum in York, England. The museum gained a new director recently, and along with it, a nice public relations boost. It was a golden opportunity, and they were quick to […]
Read MoreThe Humane Society Makes It Real
Since the news broke that Michael Vick would rejoin the NFL and work with The Humane Society on its anti-dogfighting campaign, speculation about his true state of mind has gone into overtime. Is he sincerely remorseful? Does he regret only that he was caught and suspended, or has he actually changed? It’s impossible to tell if Vick’s […]
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